Brand
How we look
and sound.
A rooted tree, a gold seal, and a quiet serif. The brand should feel like the room we keep — grounded, unhurried, and built for people who serve others.
Download the kit
The marks
Badge, lockup, logomark, and wordmark — in color, dark, light, and outline.
SVG is for screens. PNG is the @2x raster. PDF is CMYK for print. Preview each file on the field it was made for. Never redraw the leaves.
Badge
Logomark
Logo
Logo + tagline
Clear space
Give the seal room to breathe.
Keep at least one-eighth of the mark’s diameter clear on every side — about the height of the gold leaf. Do not crowd it with type, photography, or another organization’s mark.
- Minimum digital size. Mark at 40 pixels. Lockup at 160 pixels wide.
- Minimum print size. Mark at 0.7 inches. Lockup at 2.25 inches wide.
- On a circle. Crop to the gold ring on the logomark. Do not cut through the roots or the letters on the badge.
Color
Forest, paper, and a little brass.
Eleven approved values. Tap a chip to copy HEX, OKLCH, or CMYK. Brass is an accent, not a fill.
Paper
Pale leaf
Leaf
Forest
Deep forest
Ink
Cream
Brass
Spring
Soil
Water
Type
Source Serif 4 and IBM Plex Sans.
Headlines sit in Source Serif 4 — optical size on, a little negative tracking, often in sentence case. The interface and body live in IBM Plex Sans. Both are free on Google Fonts.
Headline
Empowering beyond the passion.
Italic
Growth needs more than passion. It needs roots.
Body
Leading a nonprofit is lonely work. The Exchange puts you in a room with coaches and peers so vision can find traction.
Voice
Speak as if you are in the room.
Warm, exact, and unhurried. We write to executive directors who already care — they need company and craft, not a pitch. Prefer short sentences. Prefer the words members, coaches, peers, and Exchange.
We exist to equip nonprofit leaders to be empowered beyond the passion.
We say
Empowering beyond the passion.
Not
Unlock your leadership potential.
We say
A seat in the Exchange.
Not
A scalable coaching platform.
We say
Sponsors keep a seat open.
Not
Donate now and change the world.
Hold the line
What we do not do.
- 01
Do not stretch, rotate, or outline the mark.
- 02
Do not recolor the leaves, ring, or type except in the official versions.
- 03
Do not place a color mark on a busy photograph.
- 04
Do not set the name in a novelty script or a heavy geometric sans.
- 05
Do not add a drop shadow, glow, or extra ring around the seal.
- 06
Do not separate the tree from the name in a lockup. Use the official files.
Downloads
PNG, SVG, and PDF.
Twenty-six official files. SVG for screens, @2x PNG for raster, and a CMYK PDF for print. The zip is the same package as the brand board.
Download the full kit| Asset | Family | PNG | SVG | |
|---|---|---|---|---|
| TLE-Badge-Color | Badge | PNG | SVG | |
| TLE-Badge-Dark | Badge | PNG | SVG | |
| TLE-Badge-Light | Badge | PNG | SVG | |
| TLE-Badge-Outline-Dark | Badge | PNG | SVG | |
| TLE-Badge-Outline-Light | Badge | PNG | SVG | |
| TLE-Logo-Color-Dark | Logo | PNG | SVG | |
| TLE-Logo-ColorLight | Logo | PNG | SVG | |
| TLE-Logo-Dark | Logo | PNG | SVG | |
| TLE-Logo-Light | Logo | PNG | SVG | |
| TLE-Logo-Outline-Dark | Logo | PNG | SVG | |
| TLE-Logo-Outline-Light | Logo | PNG | SVG | |
| TLE-Logo-Tagline-Color-Dark | Logo + tagline | PNG | SVG | |
| TLE-Logo-Tagline-ColorLight | Logo + tagline | PNG | SVG | |
| TLE-Logo-Tagline-Dark | Logo + tagline | PNG | SVG | |
| TLE-Logo-Tagline-Light | Logo + tagline | PNG | SVG | |
| TLE-Logo-Tagline-Outline-Dark | Logo + tagline | PNG | SVG | |
| TLE-Logo-Tagline-Outline-Light | Logo + tagline | PNG | SVG | |
| TLE-Logomark-Color | Logomark | PNG | SVG | |
| TLE-Logomark-Dark | Logomark | PNG | SVG | |
| TLE-Logomark-Light | Logomark | PNG | SVG | |
| TLE-Logomark-Outline-Dark | Logomark | PNG | SVG | |
| TLE-Logomark-Outline-Light | Logomark | PNG | SVG | |
| TLE-Wordmark-Dark | Wordmark | PNG | SVG | |
| TLE-Wordmark-Light | Wordmark | PNG | SVG | |
| TLE-Wordmark-Tagline-Dark | Wordmark | PNG | SVG | |
| TLE-Wordmark-Tagline-Light | Wordmark | PNG | SVG |